News Bulletin: Tourism Fiji appoints global agency, Jaywing expands

By AdNews | 28 February 2018

Jaywing acquires Frank Digital

Data science led marketing agency Jaywing has bought Frank Digital as part of an expansion of its Australian operations. The two businesses will no co-locate in Jaywing's North Sydney offices. Jaywing, a UK-founded agency, reported that its Australian growth outstripped that in its home market in July 2017. Frank Digital's clients include AMP Capital, Merivale, Bauer Media, City of Sydney, Western Sydney University and CanTeen. Rob Shaw, Jaywing CEO, says: “Frank Digital’s reputation for quality, creative story-telling and exemplary technical skills in web and application development combined with our deep data-driven specialisms in search and online media mean we’ll be able to bring a rounded, consultative proposition both to existing and new Australian clients.” 

Saatchi & Saatchi NZ wins global Tourism Fiji account

Saatchi & Saatchi New Zealand has won the global Tourism Fiji account following a competitive pitch. The agency will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world. It will focus on key markets – Australia, New Zealand, North America, Asia and Europe. More than 30% of the nation’s GDP comes from tourism.

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