Sharapova admits to taking banned substance
Maria Sharapova, one of the most marketable tennis stars in the world, has admitted taking banned substance meldonium after failing a drugs test at the Australian Open. The women's number seven is reportedly paid $22 million a year from player endorsements, including Evian, Head, Nike, Porsche and Tag Heur. Sharapova says she has taken the substance legally for 10 years land was unaware it had been added to the sports drug authority WADA's banned list in January.
Caltex signs Socceroos naming rights
Fuel supplier Caltex has signed a four-year naming rights deal for the Australian men's football side. It is reported the deal is worth $12 million to the Football Federation of Australia, and will see the men's team officially known as the Caltex Socceroos. The partnership could extend to national women's and youth football.
Rage Communications wins Unilever Food Solutions
Sydney based Rage Communications, a full service digital communications agency, has been awarded the digital marketing mandate for Unilever Food Solutions (UFS) in Australia and New Zealand. The win sees the agency become involved with brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others.
As agency of record, Rage Communications will provide full-service digital marketing support for UFS, supporting their digital marketing programs and campaigns.
Chandon announces new partnership with McLaren-Honda
Chandon has announced it is partnering with McLaren-Honda ahead of the Melbourne Grand Prix next week. Chandon Australia is the first country to work with the McLaren-Honda team with branding on the new car as well as jumpsuits to be seen for the first time at Melbourne F1. The partnership is a long-term, global collaboration.
Clemenger BBDO Melbourne hires head of CRM
Clemenger BBDO Melbourne has announced it is expanding its customer service offering, hiring Gayle While as head of CRM. Most recently While was client services director at Lavender, creating work for Westpac, St George, Telstra and American Express. She has also held global roles on some of the world’s largest brands including Xbox, Nike, Unilever, and Kelloggs.
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