Seven switched live stream on
Seven has switched on its revamped catch up app, Plus7, and website ahead of its formal launch of 7Live, coinciding with The Melbourne Cup.
The functionality was announced earlier in the year but the launch date for the service was revealed at its UpFronts last week.
The landing page of its 7Live service is also live with a teaser pointing to its Tuesday launch : “Seven is the first broadcaster to extend live and free television to any connected device on the go.
“Join us this Melbourne Cup Day, Tuesday 3rd November. We start live streaming our channels 24/7. From then we will be live streaming all day, every day. Live and Free.”
Redundancies as NZME shifts to new integrated hub
Around 15 people are set to be made redundant at New Zealand Media and Entertainment as the company shifts into a new headquarters in central Auckland, bringing in a number of new staff and a greater focus on digital content.
NZME said journalists from the New Zealand Herald, Herald on Sunday, NZME news agency, Newstalk ZB and Radio Sport will move into its new media hub in December, which it is calling “the next phase in meeting the needs of a rapidly growing digital, particularly mobile, audience.” A number of senior staff are set to shift into new roles.
NZME managing editor Shayne Currie said the hub and associated changes bring the company's digital, print, radio, video and photo teams together in “one, integrated 24/7 operation" and help the company to deliver content to users "when they want it and how they want it."
She said: “We have been focused on becoming a ‘mobile-first’ media business for some time and the new newsroom further enables this.”
Five year deal for Treasury Wine Estates with Victoria Racing Club
Making their relationship the longest-running commercial partnership in the racing club's history, Treasury Wine Estates has retained its rights as official wine partner of the VRC and the Melbourne Cup Carnival.
Among other benefits, TWE is the exclusive supplier of sparkling and table wine for all corporate and Birdcage marquees, on-course bars and restaurants during the Melbourne Cup Carnival, as well as the naming rights sponsor of the Yellowglen Turnbull Stakes. The new five year deal extends to 43 years TWE's partnership with VRC.
Australians spend most of their digital time on social networks
The latest Mobile Ratings Reporter has found that Australian smartphone owners are now spending more time on their phones than any other digital device – 35 hours per month, on average.
Most of that time was spent on social networks, at 35%, closely followed by entertainment, 16%, and gaming, 12%. The data was revealed in the August edition of the IAB Australia and Nielsen Mobile Ratings Report.
According to the report smartphone owners aged 18 plus spent 43% of their total time using digital devices using their smart phones, more than desktops or tablets.
Publicis Mojo Melbourne to lead creative for Bulla
Publicis Mojo Melbourne beat out three other agencies to become creative agency for dairy products company Bulla.
Nick Hickford, general manager, Marketing and Innovation for Bulla said Publicis Mojo was the "standout contender" from among a competitive field.
Georgina Pownall, general nanager of Publicis Mojo Melbourne, said the dairy product industry is a highly competitive one where brands often "struggle to achieve differentiation."
Macquarie Radio Network divests of regional business
In order to satisfy the requirements placed on it by a regulator when it moved to enter into a "merger of equals" with Fairfax Radio Network Macquarie Radio Network has gone ahead with divesting of its regional business, Macquarie Regional Radio Pty Ltd.
MRN and FRN announced plans to merge in December 2014 and in February 2015 regulator, the ASX, approved the deal. The Australian Communications and Media Authority (ACMA), however, required that it sell off part of its radio business.
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