News Bulletin: Saatchi & Saatchi, MercerBell land Betfair; Twitter ad revenue falls

By AdNews | 10 February 2017

Saatchi & Saatchi Melbourne and Mercerbell land Betfair

Wagering platform Betfair has appointed Saatchi & Saatchi Melbourne and Mercerbell following a strategic and creative pitch. The Betfair exchange has been operating for ten years in Australia and New Zealand but with international players infiltrating the wagering sector, Betfair is expected to ramp up its market position. It is the first dual win for the agencies since Saatchi acquired Mercerbell last year.

Twitter ad revenue falls

Twitter suffered its first decline in ad revenue since becoming a public company in 2013. On Thursday, the service announced quarterly results showing $638 million in ad sales over the holiday period, which dropped from $641 million at the same time in 2015. Twitter's ad revenue had seen slowing growth most of last year, but this is the first time it has seen ad sales slow at this rate. Overall, Twitter saw a 1% growth in revenue year over year thanks to a bump in data licensing dollars. At this time last year, revenue grew 48%. Last year, it announced it would cull 9% of its workforce

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