Posterscope makes senior leadership changes
Out of home (OOH) agency Posterscope has made several leadership changes with the appointment of Chris Oliver as national head of investment and Adrian Venditti as group agency director of Melbourne.
Venditti joins from a role at Vizeum where he was business director. His appointment allows Oliver to step into the newly created role as head of investment, with the remit of ensuring clients are maximising value from media partnerships.
Hawks player named Audi ambassador
Hawks player Jordan Lewis has been named Audi Australia’s newest brand ambassador.
Audi Australia’s managing director, Andrew Doyle, said Lewis was an obvious choice for Audi, officially launching its partnership with Hawthorn Football Club this season.
“As our company embarks on this major new sponsorship milestone, we also wanted to find a player that could represent the brand in an exciting new phase of our growth in Australia,” he said.
As part of the new sponsorship agreement, the Audi logo will be displayed on the players' and coach’s apparel for 2016.
APN Outdoor acquires Adspace; eyes digital expansion
APN Outdoor has acquired Victorian-based Adspace Outdoor, securing 11 large format billboards and three development locations for a further five large format billboards.
The new billboards also have the potential for digital conversion, complementing the company's existing digital assets.
APN Outdoor's digital billboard portfolios, known as Elite Screens, currently includes 48 live sites across Australia and New Zealand with further development in the works for next year.
CEO of APN Outdoor, Richard Herring said: “It was a strategic move to secure these assets, they are quality sites with solid audience flow which is of paramount importance to us. They offer digital conversion opportunities and we will actively seek to progress these throughout the new year”.
Entertain me
A new Australian study by Tumblr has found that almost one in two social media users recall branded content viewed in the last 30 days.
The report also found 63% of social media users are more likely to try brands if they have interesting content, and 61% would buy more brands that entertain them.
With Yahoo-owned Tumblr launching in Australia earlier this year, Yahoo7 commercial director Paul Sigaloff said the research highlighted how content is a key priority for social media users, and that the different gestures such as ‘like’, ‘follow’ and ‘share’ offer different ways for consumers to demonstrate their passion for that content.
The full report, Social Norms: The Status of 2015, is yet to be released.
MediaCom UK shuffle
Following recent MediaCom job moves in Australia, namely the arrival of a new CEO, it seems the agency's UK office is also undergoing a job shuffle. Internal moves see its COO, Josh Krichefski, take on the role of CEO. He takes over from Karen Blackett, who has been promoted to chief executive and chair.
Krichefski will take the reins at the UK’s biggest media agency from 1 January next year.
Last month Blackett was in Sydney speaking at the AANA Reset conference - check out our story on her session here.
Ooh!’s network expands
Outdoor advertising company Ooh!media has increased its number of large digital billboards from eight to 25 in the last year.
The expansion is part of the Australian brands strategy to build a national digital network to help advertisers engage with their audiences.
Ooh! chief executive, Brendon Cook said the billboards, that have been added in Sydney, Brisbane and the Gold Coast, will offer a 360 degree approach which links the signs with online, mobile and social environments.
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