News Bulletin: Pepsi appoints digital agency, Gruen returns tonight

By AdNews | 3 August 2016

Maccas agency accused of stealing ideas

A South American agency has been accused of stealing the idea for a campaign from British GIF artist Cyriak Harris. The ad promotes milk and features a herd of dancing cows. Harris tweeted yesterday “Wonder how much @McDonalds paid someone to copy my video. I didn't even get paid to make the original”. It raises the question on the blurred line between homage and plagiarism. According to British newspaper The Independent McDonald’s is investigating the claims. There are also claims that someone from the Buenos Aires-based agency in question Juan Solo has posted on a forum that the McDonald's spot was in fact inspired by the artist.

PepsiCo appoints Red Engine SCC 

Red Engine SCC has been appointed to handle the digital account for PepsiCo Beverages. It will be the lead digital and social agency and steer the company’s digital content, social strategy and community management across Pepsi, Pepsi Max, Mountain Dew and Gatorade.  Red Engine CEO Julian Townley said: "The opportunity to increase engagement and advocacy with consumers through creative and innovative content certainly plays to our strengths as an agency.” Red Engine is the current AdNews Specialist Agency of the Year.

Gruen returns tonight

Everyone’s favourite advertising show returns tonight for its eighth season. The ABC show, on at 830pm tonight, is hosted by Wil Anderson and features Leo Burnett Australia non- executive chairman Todd Sampson and Network Ten executive GM Russel Howcroft. The show will feature regular commentary from the panel and the popular segment, The Pitch, where Australia’s top creative agencies battle it out over challenging briefs.

BauerWorks wins digital content marketing for Dubai Tourism

Bauer Media’s content marketing arm BauerWorks has been appointed by Dubai‘s Department of Tourism and Commerce Marketing to provide editorial content. As editorial service provider, BauerWorks will produce daily content for the Emirate’s website as well as for its social channels and partner sites. The collaboration comes as Dubai continues to redefine itself as major travel destination.

APN Outdoor completes acquisition of iOM

APN Outdoor has completed its acquisition of out of home company iOM. The proposed acquisition was announced on 13 July along with the separate proposed acquisition of outdoor company Metrospace, which is continuing in line with expectations.

Total consideration for the iOM acquisition was $16 million plus cash and working capital at completion.

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