News Bulletin: OohMedia lifts lid on dynamic screens; YOLO wins Campos creative

By AdNews | 26 October 2016
YOLO shot its first work for Campos Coffee in El Salvador

YOLO wins Campos Coffee creative

YOLO has won the Campos Coffee account in a non-competitive pitch to lead brand development, campaigns, strategy development, outdoor, internal communication and in-store design. The creative independent agency has already travelled to Costa Rica to shoot the first half of the brand campaign, which launched earlier this month on Campos' website. 

See the work here:

Exciting times for Ooh

As the use and adoption of interactive advertising screens ramps up across Australia, OohMedia has revealed that after a year of rolling out its dynamic screens, via its 'Excite' network, it has tallied up more than 400,000 shopper engagements. It says shoppers’ appetite for the interactive campaigns, that featured on 50 of its Excite screens across Australia’s busiest shopping centres, has exceeded expectations. The screens feature sensory features that aim to lure shoppers to deeply engage with advertisers via the panel. They also integrate the campaign with online, mobile and social media. Other options include multi-touch screen; Kinect 2.0 gesture control, voice recognition, webcam, audio and 4G connection.

OohMedia's EXCITE screen network has recorded more than 400,000 shopper engagements

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