News Bulletin: OMD takes Dentsu Symphony MD for Telstra lead role; Robertson moves from Saatchi & Saatchi NYC to M&C Melbourne

By AdNews | 22 October 2015
Michael Pilz

OMD takes Dentsu Symphony MD for Telstra lead role

Michael Pilz has joined OMD Australia as head of strategy (Telstra), after creating Symphony Analytics and Research and being the brand's managing director for the past two years.

With more than 20 years experience in media and marketing services, Pilz was chosen for his telco experience. While working as MPG's national strategydDirector, he led the Optus SingTel account.

OMD Australia CEO Peter Horgan said Pilz's blend of experience will elevate the agency's strategic output for Telstra.

“Michael has unique range of experience across both relevant categories and specialised fields, including a deep understanding of the Telco area, strategy, data and analytics.”

Robertson moves from Saatchi & Saatchi New York to M&C Saatchi Melbourne

Rebecca Robertson has returned to her hometown, after three years in the big apple, jumping from the role of VP Account Director at Saatchi & Saatchi NY to Client Services Director at M&C Saatchi Melbourne.

Her international experience encompasses several roles in London, including Digital Account Director at Glue Isobar in London working on accounts such as The Royal Bank of Scotland/NatWest Bank.

Her move will support the Melbourne team with its new business drive, which has seen it win major new accounts, including United Energy, Clarke Rubber, and Smiling Mind.

Agency MD David Dahan said Robertson brings a great blend of local and international experience to the role.

“Normally Australian talents of that calibre stay abroad, we feel lucky Rebecca has decided to come home to us. This is the start of a new era for M&C Saatchi Melbourne.”

MediaMath boosts video advertising offering 

Global technology company MediaMath has partnered with Dailymotion Advertising to give its clients access to Dailymotion Exchange (DMX).

The strategic partnership will allow advertisers to purchase Dailymotion’s in-stream inventory through the Dailymotion profile on MediaMath’s Open portal.

Clients will also have direct access to DMX packages, including the ability to buy on the basis of a client’s first party data, using MediaMath’s TerminalOne Marketing Operating System.

MediaMath VP global partnerships Sam Cox said the partnership tied in with the company's “open ecosystem philosophy”.

Howzat! Optus offers customers free access to live cricket content

Under a three-year sponsorship agreement with Cricket Australia, Optus will offer eligible Optus customers a free Cricket Australia Live Pass.

Commencing 29 October, the CA Live Pass on or the CA Live App will give customers access to more than 70 scheduled match days of premium cricket.

Live match coverage can be viewed on mobile or tablet devices, using Optus’ 4G Plus network, as well as via a mobile broadband or home broadband service.

As Cricket Australia’s official mobile multimedia partner, Optus will provide access to online content at, including extended match highlights, complete media conferences, The Optus Top 6 series hosted by an Australian cricket legend, player interviews and insights with teams members, and highlights of classic matches from Cricket Australia's archive.

Charles Sturt University dominates Big Idea Challenge finalists

The International Advertising Association (IAA) has announced the four finalist teams for 'Big Idea' 2015.

The competition was created for Australia’s marketing/advertising/ media/communications students.

This year's finalists are Kajulu Blue and Kajulu Red from CSU, Boomerang@ECU from Perth's Edith Cowan University, and KGM2 from Melbourne's Swinburne University of Technology.

The judging panel, chaired by former ZenithOptimedia CEO Ian Perrin, received entries from more than 100 university students who worked in agency-style teams to develop a fully integrated communications solution.

The winner of the competition, now in its thirteenth year, will be announced on October 26th.

InStyle, Girlfriend and Bride to Be now available on Apple News

Pacific Magazines will make several of its premium brands available on Apple News, starting with popular magazine brands InStyle, Girlfriend and Bride to Be.

The business will create and distribute branded articles and channels specifically designed for Apple News, which is available on iPhone, iPad and iPod touch running iOS 9 and above.

According to Pacific Magazines head of digital and innovation Darren Kerry, the move targets mobile-first customers.

"We see Apple News as a key mobile channel expanding our brands from the publishing model to a mobile-content driven future aligned to the changing habits of the modern consumer."

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