News Bulletin: New national strategy director for Starcom; Future Forum bolsters line-up

By AdNews | 28 July 2015

New head of trading at OMD Australia

OMD has today announced the promotion of Melissa Hey to the position of national head of trading for OMD Australia.
The company said the move demonstrates the company’s commitment to remain at the forefront of this field of expertise within the industry.

Hey, previously head of screen trading at OMD, will provide comprehensive leadership across investment strategy and value management for OMD clients.

She will report into Peter Horgan from a brand perspective, and Omnicom Media Group Australia chief investment officer, Tony Harradine, for OMG deal management.

New national strategy director for Starcom

Starcom MediaVest Group Australia has promoted Chris Vance to national strategy director.

Vance will work closely with the national management team across content, data and investment.
Vance, who has been with SMG for seven years, will relocate to Sydney for the new role and lead the national strategy team, working closely with strategy directors Laura Davey, Penny Shell and Sergio Brodsky.

Future Forum bolsters line-up

Executives from The Huffington Post, Google and APN's New Zealand Media and Entertainment are among the additional speakers announced for this year’s Future Forum, hosted by The Newspaper Works, on 10-11 September.

The Huffington Post’s vice president, brand strategy and sales and head of branded content Lauri Baker;
Google’s director, strategic partnerships and partner business solutions Jason Washing; NZME CEO Jane
Hastings and the Federal Minister for the Environment Greg Hunt will feature at this year’s forum.

These speakers join keynote speakers Sir Martin Sorrell, founder and chief executive of WPP, and Raju Narisetti, the senior vice president, strategy for News Corp based in the US.

Dentsu Aegis launches Meidea Program

Dentsu Aegis is aiming to bridge the gap between industry and tertiary institutions in Victoria with the launch of its Meidea Program.

The Meidea Program will educate and advise students by providing a structured approach to learning about media communications by helping students from a range of disciplines understand the opportunities available to them within communications and related industries.

It will work across the many business units in the Denstu network including Dentsu Mitchell, Carat, Haystac and Isobar.

The program will consist of two sessions per university institution taking part; the first session covering a broad range overview of multiple disciplines and practical information for students. The second session will dive into a hypothetical client brief, helping students to understand how they would approach a brief across multiple business units and how each works together in the broader picture.

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