News Bulletin: Netflix's $800m plan; Paul Brooks replacement revealed; PayPal's Facebook play

By AdNews | 25 October 2016
Greg Brown & Dentsu CEO Simon Ryan

Paul Brooks' replacement named

Greg Brown, who joined Dentsu in June 2015, will take over the top spot at Dentsu Aegis Network's strategic media investment and partnerships division, Amplifi. As president Australia and New Zealand, Brown takes over the job from Paul Brooks, who was appointed CEO of Dentsu Aegis Network media agency Carat earlier this month. Brown's successor as media group CFO role is yet to be announced.

News Corp pushes paywalls for its regional titles

News Corp Australia is launching a freemium subscription model for digital content across six of its regional newspapers. The NT News will be the first title to introduce the freemium model followed by The Townsville Bulletin, Geelong Advertiser, Gold Coast Bulletin, The Cairns Post and The Mercury. The introduction of the freemium model – a mixture of free and premium content – will give regional digital subscribers access to premium content and exclusive stories from all of News Corp Australia’s mastheads across regional and metro publications, including the The Daily Telegraph, Courier-Mail, Herald Sun, and Adelaide Advertiser on all devices.

Netflix announces proposed $800 million offering

Netflix has proposed a new offering of $800 million in senior notes, the company announced today. The streaming giant says its aim is to raise new funding to provide liquid assets it can use to acquire content, make investments, acquire targets and engage in strategic transactions, as well as help with general business expenses.  

Facebook Messenger to support PayPal 

PayPal has revealed that its service will become one of the payment options within Facebook’s massager, meaning it has now become easier for users to shop and pay within Facebook’s ecosystem. According to TechCrunch, PayPal says this tie-up will make it easier to link users PayPal account to Facebook and Messenger, and it will roll out support for receiving notifications about PayPal transactions to Messenger users in the US. PayPal isn’t the only payment service Facebook is working with, citing that its testing with other brands in the space, such as Stripe, Visa, MasterCard, and American Express, not just PayPal and PayPal-owned Braintree.


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