News Bulletin: M&C's Lida bolsters strategy team by three

By AdNews | 29 October 2015
From left: Lucy Acheson, Sarah Elsmore, Victoria Curro, Katrina Riddle, Christine Gardner

Lida boosts strategy by three

M&C Saatchi's customer engagement business, Lida, has boosted its strategy team with the hire of three additional staff.

Lucy Acheson has been appointed head of data strategy, joining from a role at RAPP DDB as head of data science and insight.

Also joining the team, are senior strategist Katrina Riddle, and Sarah Elsmore as CRM strategist.

Lida MD, Christine Gardner, said: “Lucy, Katrina and Sarah each bring phenomenal talent, skills, IP and experience to our offering.

"Above all they have a profound empathy for our clients’ business challenges and are hell bent on solving them.”

The Royals appoint senior account director

Indie agency The Royals has appointed Paige Kilburn as a senior account director for its Melbourne agency.

Kilburn joins from a role as growth manager at Mars in the United Arab Emirates.

Her appointment follows a spate of recent business growth including Sensis, Deakin University, MRC and Google.

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