News Bulletin: Leo Burnett wins Patties Foods; Adshel ramps up on automation

By AdNews | 31 July 2017
Steve Geelan

Adshel bolsters automation offering with new hire

Adshel has appointed Steve Geelan as its new head of platform sales to strengthen the company’s automation offering. The newly created role will see Geelan develop the transactions, campaign planning and content delivery of the company. Geelan will also work on product marketing, commercial, sales, systems, digital operation and audience intelligence teams. Geelan has previously spent time at EyeCorp, Mi9 and was most recently general manager at Site Tour. More on Adshel here.

Leo Burnett wins Patties Foods

Patties Foods, which owns brands such as Nanna’s and Four‘N Twenty pies, has appointed Leo Burnett Melbourne as its creative agency of record. AdNews understands the brand previously worked with Clemenger Melbourne, as well as a number of other agencies. Leos is tasked with taking the brand “to the next level” through a marketing and communications strategy focused on innovation, consumer engagement and category growth. The strategy will be backed by an increased media investment by the household brand. Last week Dentsu Mitchell was been re-appointed to the Patties Foods media account following a competitive pitch. In 2009 Clems Melbourne took out the Food Confectionery and Snacks Effie Award for creating the “Four’N Twenty Magic Salad Plate”. It's a goody - check it out below.


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