Dentsu Mitchell has been re-appointed to the Patties Foods media account following a competitive pitch.
The Patties Food portfolio of brands includes Patties, Nanna’s, Herbert Adams and Four n’ Twenty and has been with Dentsu Mitchell for a decade.
“The retention of Patties Foods demonstrates our commitment to long-term relationships, and delivering innovative business solutions," Dentsu Mitchell national managing director Adrian Roeling said.
"We are thrilled to be continuing our partnership with one Australia’s most iconic brands as we help them navigate the ever-evolving consumer market."
Dentsu Mitchell will be charged with helping execute a new marketing strategy to drive consumer engagement, category growth and innovation.
“More than ever consumer engagement and allegiance is our focus,” Patties Foods GM of marketing and innovation Anand Surujpal says.
“We want to be where our customers are and we view being proactive on relevant media platforms – including a stronger emphasis on digital – as key to maintaining and increasing engagement...with aggressive plans for growth and a focus on innovation we will be interacting with our customers in new and exciting ways.”
In April this year Four'N Twenty launched a new campaign titled 'Save Our Slang' in celebration of its 70th birthday.
'Save Our Slang' was supported by a social media campaign featuring AFL player Jonathan 'Browny' Brown and called on Australians to submit their favourite Aussie expressions.
Fancy a blast from the past?
Check out Four'N Twenty's 2010 'Legendary Angus' ad, by Clemenger Melbourne's then ECD Ant Keogh and CD and writer Julian Schreiber (now Cummins Sydney). Keogh left Clemenger Melbourne this month after a decade.
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