Intelligent Wi-Fi
Digital out-of-home media business Shopper Media Group has announced it will install more than 1000 Smartlite digital advertising panels and high density Wi-Fi in 300 shopping centres around Australia.
The HD screens have beacon technology and webcam and intelligent Wi-Fi analytics giving the consumer “a deeper level of digital connectivity and engagement”.
When a consumer registers and accesses the free Smartlite Wi-Fi within a shopping centre their shopping behaviour and social media and internet use are observed - providing Shopper Media Group clients with a better understanding of their customers so they can improve their shopping experience.
Adroll ANZ State of the Industry report findings
The AdRoll ANZ State of the Industry report which closely looks at the advertising and marketing landscape surveyed 265 industry executives to find:
• 92% of marketers are planning for programmatic ad budgets to increase or stay the same in the coming year
• 52% of B2B marketers are currently retargeting on mobile, compared to only 41% of B2C marketers
• 92% consider attribution to be important or critical to success
To read more click here.
Unruly partners with The Trade Desk
Video ad tech company Unruly has partnered with demand-side platform The Trade Desk, in a global deal expanding The Trade Desk's supply of viewable video inventory.
Under the partnership, The Trade Desk’s clients will now be able to access viewable video impressions through Unruly's supply side platform, UnrulyX. UnrulyX allows clients to access ad placements on hundreds of premium publisher sites through The Trade Desk’s open exchange and private marketplace.
Unruly co-CEO Scott Button says, “In this day and age of ad blocking and evolving client concerns, advertisers cite viewability as a top challenge, while consumers want to be in control of their advertising experience. UnrulyX uniquely supports both of these often conflicting goals by offering user friendly ad formats which are viewability-initiated.
Droga hires over Instagram
Forget CVs and portfolios, Droga5 New York wanted its interns to apply via Instagram.
The creative shop hosted an Instagram competition over the weekend, #D5Extra, which asked people to use the colors blue and orange to show, via Instagram, what they do when they get stuck creatively.
According to AdWeek, using the hashtag, applicants can then post the image to their public accounts and include a link to their portfolios in the caption. Droga5 made the move as it believes Instagram is a visual platform which “forces you to communicate visually first and foremost”.
Giving GoT fans more
In conjunction with Facebook and Oculus, as well as design studio Elastic, HBO has created an interactive 360 degree version of the opening credits for the upcoming Game of Thrones sixth season.
The film, posted on the show's Facebook page, lets viewers explore Westeros from any angle, using their mouse to move around map. HBO will also make it available for Samsung Gear and Oculus Rift VR headsets.
Facebook hit the start button on 360 degree video in September last year, with brands like Tourism Australia having jumped on-board by integrating the offering into campaign launches.
Emotive names creative director
Specialist social video content marketing agency, Emotive, continues to expand the creative team with the announcement of Andrew Cameron as creative director in Sydney.
Cameron has been creating video content for brands for over 10 years. In conjunction with publishers such as Fox Sports, Lifestyle Channel, Channel 9 and MTV, he has worked with brands such as Samsung, Hyundai and Amex. He will report to ECD Charlie Leahy.
Eyeota creates new regional role
Eyeota has announced the appointment of co-founder, Trent Lloyd, to a newly created role, managing director, APAC.
Eyeota is moving to a regional management structure to align themselves to the needs of different programmatic markets across the globe. Lloyd will now take responsibility for account management, sales, publisher acquisition and data supplier relations across the APAC region.
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