News Bulletin: Crackdown on sportsbetting advertising; Yahoo7 launches mobile market-first

By AdNews | 16 September 2015
OLGR cracks down on and ClassicBet Pty Ltd

NSW crackdown on sportsbetting advertising

The Office of Liquor, Gaming and Racing (OLGR) warns it is conducting an ongoing crackdown on sportsbetting companies that encourage NSW residents to gamble.

NSW’s Racing Administration Regulation 2012 prohibits licensed wagering operators from publishing advertising that offers NSW residents any credit, voucher or reward as an inducement to participate in gambling or open a betting account.

The Northern Territory-based licensed wagering operator Pty Ltd pleaded guilty to publishing an advertisement offering 100% bonuses to new clients who deposited funds into betting accounts. NSW residents were not excluded from the offer.

The conviction came just days after a Penrith-based sportsbetting company, ClassicBet Pty Ltd, was convicted of illegal gambling advertising and fined $1,000 and ordered to pay $4,500 in legal costs.
ClassicBet published a website advertisement accessible to NSW residents which promoted a ‘Premium Rewards Program’ promising punters will be ‘rewarded for every bet you place, regardless whether you 'win or lose’ and offered bonus bets and ‘rewards’ including shopping vouchers, sports tickets and holidays.

Yahoo7 launches mobile market-first

Yahoo7 has launched a 360-degree mobile ad format in what it is calling an Australian first.

The ad execution combines 360-degree video, accelerometer mobile technology and virtual reality to put users in the heart of a branded experience. In addition, users can move their phone around to 'explore' a virtual environment that move and changes around them.

Yahoo7 mobile strategy manager Venessa Hunt said: "The new 360-degree ad format looks at mobile advertising from new angles, literally. We're constantly looking for ways to incorporate emerging technologies or new approaches into our advertising solutions, aligning with our business' mobile-first strategy.

"Yahoo7 is commited to innovating to deliver products that help brands connect with audiences in completely different ways."

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