News Bulletin: Brownlow Medal a TV hit for Seven; Qantas expands brand with $2.75m MCA, Tate link-up

By AdNews | 29 September 2015

Brownlow Medal coverage a hit for Seven Network

Seven’s Brownlow Medal coverage was a ratings winner for the network, with an average audience of 1.065 million across Melbourne, Adelaide and Perth, a 60,000 increase on last years’ ratings.

The medal broadcast, which saw Nat Fyfe take out the AFL's top award, had a combined metro and regional peak audience of 1.844 million viewers on Channel 7 and 7mate.

It was the second most watched show of the night, coming in behind Seven News and just in front of Nine News.

The average Melbourne audience was up 49,000 on last year with 631,000 tuning in to the count, while the red carpet special was also up 44,000 to 507,000. Overall the red carpet was watched by a peak audience of 1.190million.

The coverage delivered a combined network share of 27.6 per cent in the five city metro areas, pushing Seven to a nightly win with 36.3 per cent.

Qantas expands brand with MCA, Tate link-up

Qantas have formed an international joint acquisition program with Tate and the Museum of Contemporary Art Australia.

Brought about via a $2.75 million corporate gift from the Qantas Foundation, this "unprecedented" link-up will see a five-year scheme whereby major contemporary Australian artworks will be acquired to be owned and displayed by both institutions.

Qantas has previously been involved in the art world, supporting the Flying Art series and the Encouragement of Australian Contemporary Art Awards, the latter also put in place by the Qantas Foundation.

WPP launch government and public sector practice hub

WPP is to launch a government and public sector hub in Sydney in order to give its global practice a place to service Australian and New Zealand public sector clients.

The hub will be led by Kathryn Cooper, who will work very closely with WPP ANZ chairman and country manager Geoff Wild. It will be launched at an event being held on October 13 at the University of Technology, Sydney.

At the event, a discussion on "the importance of listening in government communications" will be moderated by journalist Paul McIntyre - formerly of the Ad News parish - alongside speakers Professor Jim McNamara of UTS, Pat Duffy of Defence Force Recruiting, Anthony Clark from the NSW Rural Fire Service and Josephine Lanzarone from Microsoft. 

Cancer Council add Facebook's call-to-action 'Donate Now' button

Cancer Council Queensland have become one of the first Australian organisations to use Facebook's new 'Donate Now' button, a fundraising tool launched in August that links users directly to the charity's donation page through the social media site.

Cancer Council Queensland spokesperson Katie Clift said social media channels are changing the way charities raise awareness and connect with the public.

“With this new Facebook tool, giving hope to the more than 25,000 Queenslanders who are diagnosed with cancer each year is simply a click away,” Ms Clift said.

“In a time where we eat, sleep, walk and work with a smartphone on hand – reaching people on-the-go through social media is an important innovation.

She said the new tool  internet users expect a streamlined experience for their online activities, including the ease of making a donation.

“It takes less time to donate via Facebook than it does to send a message or post a photo, but it could make the world of difference to those diagnosed with cancer each year,” she said.




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