British pub's lazy ad attempt goes viral
A UK pub in Bridgnorth, Shropshire, is getting global recognition for its 'brilliantly lazy' ad. As the story goes, owner of the Friars pub, Tom Hughes, asked his friend Dave Blackhurst, a local designer, to create a poster showcasing the pub's Music Nights. Rather than create an entirely new piece of artwork from scratch, Blackhurst simply used the message exchange between himself and Hughes which described the acts and dates of the Music Nights for the poster. Images of the poster – which is quite literally a screenshot of an iPhone text conversation – have gone viral. While Hughes actually owns a Nokia not an iPhone, Blackhurst admitted he simply plugged the texts into an online message generator and created the now viral poster.
Dove's 'Real Beauty' campaign gets physical
For Dove, '"real beauty breaks moulds", and never has the company backed this notion more than in its latest campaign. Designed by Ogilvy London, the limited edition Body Wash packaging aims to mirror the 'real' body shapes of women globally. From tall, pear-shaped, short and curvy, more than 6,800 bottles will roll out from three Unilever production houses. It is unconfirmed whether the packaging will be available on Australian shelves, however the products have already been sent out to influencers in 15 different countries.
Lion expands Little Creatures to China
Lion has signed a multi-year dollar distribution deal with chinese brewer DXCEL International to distribute its Little Creaties craft beer brand to China as part of its strategy to grow the presence of its Australian brands in the APAC region. The deal follows a pop-up bar in Shanghai in January to introduce the brand to the market. It will also build a number of branded ‘brewpubs’ in Shanghai. Matt Tapper, managing director for Lion’s Global Markets division, says: “This deal marks a new chapter in the international growth story of one of Australia's iconic craft beer brands. Little Creatures is already available in Shanghai and we hope this deal with DXCEL will accelerate Little Creatures growth to become one of the leading craft beer brands in China.”
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