Ad of the week: Bumble
To take on Tinder, dating app Bumble knew it had to go big. Erecting billboards across America, Bumble is encouraging daters to be the CEO, rather than date the CEO in a modern age campaign aimed to empower women. With female founder Whitney Wolfe at the helm, Bumble has been on a mission to revolutionise dating and give women more control and confidence.
Blue 449 picks up fourth client win
Blue 449 has won the media account for the National Breast Cancer Foundation (NBCF) after a competitive pitch involving three agencies. The incumbent Switched on Media did not defend the account. The charity is Blue 449's fourth win this year after Caribbean Cruises, Southern Cross Travel Insurance and 20th Century Fox. The charity funds breast cancer research and has awarded more than $140 million to 470 Australian research projects since it was established at 1994. “Blue 449 were clear and away the agency that demonstrated to us a passion for our mission and a smart and analytical approach to delivering consistent donations and helping us get there,” NBCF GM of marketing Hannah Turner says. The charity is Blue 449's fourth win this year after Caribbean Cruises, Southern Cross Travel Insurance and 20th Century Fox.
Snap tumbles 12% on day three
Snapchat parent Snap Inc. debuted on the stock market Thursday and immediately soared on its first two days. But now, shares have tumbled more than 12% on day three. After finishing Friday at $27.09 per share, Snap closed at $23.77 on Monday, beneath the $24 where it opened on its first day of trading. This is still above the $17 IPO price, but only select institutional investors and high-net worth individuals were able to buy it that low.
Shazam acquisition target
Shazam CEO Rich Riley says the business could be an acquisition target now it is profitable, according to a report in Business Insider. With integration into Snapchat and a decision to pivot away from selling songs towards advertising as its main source of sales, Riley believes the business could be scooped up by a company looking for a foothold in music or advertising.
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