News.com.au.
News Corp Australia has launched its third annual Health of the Nation campaign, a four-week editorial initiative to inspire Australians to establish and sustain healthy habits.
Woolworths returns for the third consecutive year as presenting partner, with supporting partner Anytime Fitness joining for the first time.
Supported by News’ health media brand Body+Soul, together with news.com.au, the campaign is influenced by this year’s Health of the Nation report,
A survey of more than 3,000 Australians results reveal happiness remains the number one wellbeing goal for 2026, followed by a cross‑generational shift towards longevity, with “staying healthy as I age” emerging as the second‑biggest health goal, ahead of weight management, mental health and appearance.
Longevity and healthy ageing now sit among the top five motivations to get and keep fit and to eat well, and 45% of Australians say healthy ageing is why they’re drinking less alcohol.
Functional nutrition is surging, with nearly two‑thirds eating with at least one health goal in mind – such as gut health, energy, immunity and mental health – reflecting a proactive approach that treats food as a tool to fine-tune both mind and body.
Dieting motivations have also shifted to more holistic goals, including healthy ageing, hormone balance and mental focus.
“As a brand, Body+Soul cares deeply about creating content that will shape a healthier Australia,” said Body+Soul content director Jacqui Mooney.
“This year’s comprehensive Health of the Nation report reveals some of the biggest shifts in the country’s physical and mental wellbeing, along with the trends making major waves, from the rise of functional eating and ongoing demand for strength training to longevity as a primary health goal.
“These insights have allowed our editorial team to hone in on what matters most, delivering practical ways to help Australians feel fitter, stronger and happier long-term.
"Over the next four weeks and beyond, we’ll roll out tips, tools and techniques from leading experts across Body+Soul’s print, digital, social and video channels to make 2026 our audience’s healthiest year yet.”
Managing director, Woolworths Retail, Annette Karantoni, said the retailer is committed to making health easier for Australians.
“We know that health is a priority for our customers, alongside price and quality,” she said.
“Australians want access to simple, affordable and healthier options. Beyond the fantastic fresh food produced by farmers across the country, we also work with many other suppliers – focusing on great new product innovation, to bring healthier options to our supermarket shelves at great prices.
“Our commitment to helping Australians live healthier lives is exactly what Health of the Nation is all about, and we’re proud to again be supporting this important campaign.”
Anytime Fitness chief brand and marketing officer, Caitlin Bancroft, said the brand recognises the connection between mental and physical well-being and are proud to support the campaign.
“As Australia’s largest gym network, we see first‑hand how health, fitness, nutrition and mental wellbeing are interconnected,” she said.
“Working with Body+Soul on this year’s campaign is a natural fit for Anytime Fitness, and we’re proud to support a national conversation driving stronger, healthier outcomes across Australia.”
The editorial series will include written, video and interactive storytelling and explore different demographic perspectives.
The Health of the Nation campaign runs across healthofthenation.com.au and Body+Soul in The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), Sunday Mail (SA), Sunday Tasmanian (TAS) and news.com.au.
A consumer marketing campaign will support Health of the Nation, with promotion across digital, print, video and social channels.
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