News Australia's The Advertiser has been awarded Best New Video Product or Feature (Regional) for 'While I Was Sleeping' at the International News Media Association (INMA) Awards in New York.
The documentary tells the story of The Advertiser journalist Ben Hyde, who was hit by a drugged driver travelling 170km/h and left for dead.
The Advertiser created a road safety campaign in 2024, Arrive Alive, with 41 stories over three months, to run alongside the documentary.
News Corp Australasia executive chairman Michael Miller said the story has transformed personal loss into a community-wide conversation
“The Advertiser has played a major role in advocating for road safety in South Australia, and there was no more powerful message than Ben's personal story in 'While I Was Sleeping',” he said.
"I commend Ben on his fortitude and bravery, his innate storytelling ability, and for sharing the important, and often difficult, work that our emergency workers commit to."
News Australia was also awarded:
- Second Place: Best Brand Awareness Campaign (National) – “Welcome to the Contest of Ideas”, The Australian
- Second Place: Best Public Relations or Community Service Campaign (National) – “About Bloody Time”, news.com.au
- Third Place: Best Public Relations or Community Service Campaign (Regional) – “The Courier-Mail and NRMA Insurance Help Our Highway”
- Third Place: Best New Audio/Voice Product or Feature (National) – “Bronwyn”, The Australian
- Third Place: Best Initiative to Grow Subscriptions (National) – “News Pass Registration Strategy”
Honourable Mention: Best New Video Product or Feature (National) – “Bronwyn”, The Australian
The 2025 INMA attracted 839 entries from 286 news brands across 49 countries.
The Sydney Morning Herald and The Age have been awarded third place in the Best Brand Awareness Campaign category for their “All Yours” campaign.
Media company Nine also received an honourable mention in the Best Initiative to Grow Subscriptions category for its “Multi-Package Paywall Experiment”.
Meanwhile, Australian Community Media earned third place in the Best Product Iteration category with “Digital + Weekend: A Sustainable Model for Regional Journalism”.
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