News Australia has expanded its relationship with The Marketing Academy.
The commitment includes four marquee events in 2026, plus premium content and thought leadership sessions through The Growth Distillery's insights and research program.
News Australia client partnerships managing director Lou Barrett said marketers are looking for partners who stand with them, understand their challenges and help them grow.
"The Marketing Academy is a values-driven organisation that lifts the capability of our industry and shapes the leaders who will drive its future," she said.
The Marketing Academy founder and global CEO Sherilyn Shackell said News Australia shares the belief that investing in marketing leaders creates stronger businesses and a stronger industry.
"Their commitment to excellence and leadership development aligns perfectly with our mission to equip the leaders of today and tomorrow with the tools, networks and confidence to drive meaningful change," she said.
The 2026 program kicks off with the Food for Thought series, a think-tank style event that brings together The Marketing Academy's community for discussions on the industry's biggest themes.
The first event will feature a fireside chat with advertising figure Sir John Hegarty moderated by The Growth Distillery's general manager Leigh Lavery, exploring creativity as a driver of business growth.
The 2026 initiative builds on two years of collaboration between News Australia, The Growth Distillery and The Marketing Academy, underpinned by the Unfiltered and Dynamic Duos vodcast series.
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