New Zealand's KPEX has closed a fee transparency deal with AppNexus

Paige Murphy
By Paige Murphy | 2 July 2019
Samuel Tan

New Zealand ad exchange and media platform KPEX has entered into an agreement with AppNexus, a Xandr company, to increase fee visibility for buyers.

Under the agreement, seller technology fees on each impression sold through the AppNexus supply side platform (SSP) will be available confidentially to buyers transacting with KPEX.

KPEX, a consortium owned by New Zealand's four largest media brands, including NZME, Stuff, TVNZ and Mediaworks, provides programmatic access to online ad inventory across 74 brand-safe content sites.

"This additional transparency into seller technology fees furthers our ambition of helping buyers make the optimal choices when buying media programmatically," KPEX CEO Simon Birkenhead says.

"When combined with our premium, brand safe inventory, we believe KPEX really stands apart from other more opaque media companies. AppNexus has led the industry in fee transparency, and we are excited about the opportunity to expand this offering to our clients through our work together."

The announcement follows KPEX's decision in March to provide full URL transparency for all its programmatic advertising inventory.

“We feel very strongly that providing visibility into ad tech fees is a critical step in assisting brands and agencies to make better media investment decisions, and AppNexus has been at the forefront of this initiative,” says AppNexus senior director, market development for JAPAC, Samuel Tan.

“We’re incredibly proud of the steps we have taken with numerous partners globally and are looking forward to bringing further trust to the supply chain through our work with KPEX.”

In Q4 of 2017, AppNexus began approaching direct publisher clients with agreements to offer transparency of their technology fees to buyers.

The agreements now represent 59% of transactions on direct sellers globally.

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