New Zealand government restructures advertising accounts with tender

Ashley Regan
By Ashley Regan | 19 March 2024
Graeme Murray via New Zealand visuals.

The New Zealand government's advertising and creative account is open for tender, AdNews can confirm.

And for the first time the government is combing its Design Services and Advertising Services accounts, now known as the AoG Creative & Media Services contract, before the expiry of the current contracts in June 2024.

The contract is for ten years with a one year renewal, application submissions close April 9. 

The last pitches were in 2013 which saw a combined provider panel size of around 220 providers win the accounts.

Now with the combined account this panel is expected to grow significantly, especially with smaller and niche providers offering services to meet government agencies needs.

New Zealand government procurement head of collaborative procurement Tim Sherborne told AdNews the new Creative Media Services contract creates a one-stop solution for government agencies.

"The objective is to increase public value and savings through an improved commercial and pricing model, while also improving transparency and ease of use," Sherborne said.

"The new solution also makes it easier for smaller businesses to become an approved supplier, and for government agencies to work with them.

"We engaged with participating government agencies through a client advisory group, industry bodies, and with providers last year via an RFI and got a fantastic response about their service offerings and how they currently work with government agencies which helped inform the current CMS solution.

"Making this change simplifies administrative processes and costs to service providers, government agencies and NZ Government Procurement (NZGP).

"The revised scope of services covered by this new contract better reflects the nature of the services purchased by government agencies, as this industry has changed with innovation since the current contracts first began in 2013/2014."

The advertising and design account is separate to the government's media account, which began on June 24 with 18 vendors offering discounted advertising rates across all forms of digital, out-of-home, print, television, radio and cinema channels.

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