New year bump for lifestyle sites

James McGrath
By James McGrath | 11 February 2015

Australians spent the new year trying to change everything about themselves, if the latest Nielsen online ratings are to be believed.

The latest figures from the New Year period indicate Australians were reviewing their lifestyles, with websites about jobs, cars, and real estate all recording spikes.

While a number of job sites experienced an uplift over the period as people looked to see if the grass was greener, continued to dominate the charts with a unique audience of 2 million for the period.

This meant it had a bump of 21% from the previous month.

Meanwhile, automotive sites were also a popular category, with leading site getting an increase of 18%.

Property searches returned from seasonal lows, with recording a month-on-month increase of 23% to 3.3 million.

The jump in lifestyle sites was the standout in a period where the major news sites were mostly flat, with the top three,,, and ABC News sites, remaining unchanged.

However, there were small bumps for Daily Mail Australia and Guardian Australia.

“January is usually a time when people take stock of their lives, action New Year’s resolutions and plan for the year – and this is reflected in our browsing habits,” Nielsen's head of media, Monique Perry, said.

“While we’d expect to see uplifts in audience to such sites, 2015 saw a particular boost for career, real estate and automotive sites, who really were the big winners in January.”

Top ten news sites by unique audience

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