New twist ahead of Telstra versus Optus court battle

By Frank Chung | 11 February 2014
The Telstra spot explains the network's 4G/3G coverage.

Telstra is taking Optus to court over what it believes to be misleading visual representation of Optus' network coverage. But a Telstra video from December has come into question for using a similar motif.

A video uploaded by Telstra in December explaining its 4G network, 'What is 4G?', uses the words 4G and 3G within a map of Australia, with text explaining Telstra's 4G network reaches 85% of the population.

But the text then disappears with the words 3G filling the map of Australia. Telstra's dispute with Optus centres on the use of the visual map when referring to population coverage, rather than geographical coverage.

AdNews understands the Telstra video will be referred to by the Optus defence team when the case sits before the Victorian Supreme Court tomorrow. Optus was ordered to not book any more ad spots in the campaign by the court until the matter was resolved.

A Telstra spokesperson said in a statement: "The two ads are very different. Unlike Optus, when we show the map of Australia, we are making a geographic coverage claim – which is that Telstra has four times the 4G coverage area of other networks. This is true.

"We also make a separate population coverage claim – which is that 4G covers 85% of Australia's population. This is also true. And we make no comparison to Optus' population coverage.

"Optus, however, uses a map when it is talking only about population coverage in a manner that is likely to mislead customers to think their claims relate to geographic coverage – this is not true – and the difference between Telstra's and Optus' geographic mobile coverage is less than 1%. This is also not true.

"The difference in geographic coverage is literally many hundreds of thousands of square kilometres. Again, we call on Optus to be clear with Australians about the extent of their mobile network coverage."

Optus 'Less than 1%' ad being challenged by Telstra.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus