Never Not Creative calls for International Women's Day every day

Paige Murphy
By Paige Murphy | 9 March 2021

Never Not Creative, a community for creatives to address the challenges they face as both individuals and businesses, has launched a new platform Never Not International Women’s Day. 

Never Not International Women’s Day (NNIWD) is the "shaking fist in the face" of the world reverting to business as usual the day after the ‘inspirational’ speeches, de-rigeur morning teas and all women's networking events of IWD are done.

It launches from March 9 and will run 24 hours a day, seven days a week and 365 days a year.

It will feature a thought-provoking, truth-telling, bias-ridding, downright mutinous loop of ideas and musings from women in the creative and associated industries – aimed at changing mindsets and opening eyes on what it’s really like to be a woman – running forever or hopefully, until IWD as we know it is redundant.

NNIWD was born out of a looming sense of dread in advance of the usual corporatised observances of International Women’s Day for 2021 by two creative women, Prue Jones and Ve Dewey and one creative guy, Andy Wright, all exhausted by waiting for things to improve organically.

Jones, a long term veteran of the creative industries, is royally ticked off that nothing much seems to have changed for women in her 25+ years in the profession.

Dewey, a creative with 10+ years in corporate America and the US design industry is fed up with the circular conversations that result in zero impact.

Wright is an ally who just wants women to finally get a fair go, and offered the use of his renowned platform, Never Not Creative, to help.

On the platform, speakers including feminist writer Clementine Ford, Google’s Tea Uglow, creative director Jess Lilley, design leader Tanarra Schneider, and many more, responding to the prompt ‘It will never not be International Women’s Day until…’

“In a society that likes to ‘tick the boxes’ when celebrating initiatives like International Women's Day, we’re instead hosting authentic dialogues that will continue on well past the 8th of March," Dewey says.

"And, with women everywhere feeling like they fell asleep in a pandemic and woke up back in the 1950s, we hope that this continuous dialogue will put this backwards trend on rewind."

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