Netflix is bringing short-form digital publisher content to its platform, signing deals with BuzzFeed Studios, Condé Nast, Hearst Magazines, Penske Media, People Inc. and Tastemade.
A spokesperson for Netflix told AdNews that while the company was focused on current partnerships, Australian publishers weren't off the table.
"We are really excited to be working with our current partners on new episodes and titles, but we are always open to additional partners for this vertical," said the spokesperson.
The move comes as Netflix continues to expand its portfolio beyond series and film, into food, travel, fashion, entertainment, design, wellness and others.
The videos range from three minutes to 20-minute episodes, with members able to access a mix of licensed archival and ongoing series including BuzzFeed Celeb's 30 Questions, Vanity Fair's Lie Detector, Harper's Bazaar's Burning Questions, Variety's How Well Do They Know? and Tastemade's Struggle Meals.
The vertical videos will be available to members in Australia, United States, Canada, United Kingdom, Ireland, and New Zealand, from August 3.
"Members don't just want to watch a show or film and move on, they want to keep exploring the stories and personalities they love long after the final credits roll," said John Derderian, vice president of animation series and kids and family TV at Netflix.
"These partnerships help us deepen fandom and create more ways for members to carry those stories with them throughout their day."
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