Netflix data deal just the start for Optus

James McGrath
By James McGrath | 3 March 2015

Optus is thought to be exploring more unmetering options in the Australian market as it attempts to get home broadband customers onto all-you-can-eat data plans.

This morning it confirmed that customers under both cap and unlimited accounts would not have Netflix content count toward their data limits.

"Optus looks forward to the Australian launch of Netflix and is delighted to be part of this exciting entertainment revolution," a spokesperson said.

"Optus consumer broadband customers will be able to access as much Netflix content as they want, without metering. Any Netflix Australian content will not count towards a customer’s data cap."

However, AdNews believes this could be the start for Optus with several options being canvassed for unmetering streaming services in the Australian market.

It is believed that in the future Australian internet users will be using the lion's share data through streaming services such as Netflix or Pandora, with Optus keen to use the fact these services would be unmetered as a carrot for new home broadband customers.

Rival telco Vodafone has been exploring partnerships with streaming services, with Spotify and subscription video on demand platform Stan signed up.

In the case of the Vodafone-Spotify team-up, Spotify Premium is offered to customers as part of a monthly plan. A similar arrangement is expected from the Stan tie-up, although this is unconfirmed.

Optus declined to comment on questions from AdNews this morning.

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