Netflix and YouTube won't be the most watched forever

By Chris Pash | 16 December 2019
Getty / Thinkstock

Increasing competition means Netflix and YouTube may not be the most watched video platforms for long.

Analysts at eMarketer say new services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time further.

"According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years," says eMarketer.

In 2018, Netflix surpassed YouTube as the most-watched with an average daily time in the US among adults of 23.2 minutes versus 22.3 minutes.

In Australia, the streaming war is centred on second place to Netflix. The frontrunner is Nine's Stan despite a sudden rush of new streaming platforms, including the launch of Disney+ in Australia.

eMarketer estimates Netflix’s share of daily video time will begin to decline in 2020 even as its time spent numbers continue to rise.

eMarketer analyst Ross Benes: “The video streaming landscape will get crowded, which will drive down the share of time that people devote to Netflix.”

Netflix’s share of daily video time will peak in 2019 at 27% and will decline to 25.7% by 2021. The forecasts:

eMarketer Netflix

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