Nelson Airport.
News Zealand's Nelson Airport is transforming its brand identity with branding agency Principals.
“The previous brand no longer captured the airport’s connection to place, people, and purpose,” said Nelson Airport chief executive Brendan Cook.
“We needed a bold brand to support the airport and the region’s bold aspirations.”
More than 850,000 passengers pass through the Nelson airport each year.
“The journey of the Kuaka is a fitting metaphor representing the many pathways people take to travel to Nelson/Whakatū, and the calm and restoration they find when they arrive. It’s a natural metaphor for an airport and the region it serves,” said Principals strategy director Tom Sykes.
The visual identity is inspired by the Kuaka bird.
“This rebrand demonstrates how strategic, culturally grounded design can do more than refresh visuals – it can strengthen regional pride, attract new audiences, and future-proof a vital community gateway,” said Cook.
“The Principals team has been a pleasure to work with, and they have truly created a brand that could only have come from Nelson.”
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