Seven West Media (SWM) is restructuring its corporate affairs and publicity function, bringing in consultants and cutting from the top.
Going is Julia Lefort, the director of corporate affairs and publicity.
Shoebridge Knowles Media Group, founded by Neil Shoebridge, a former director of corporate and public communications at Network Ten, has been appointed as a consultant.
The brief is to help "fast-track" transformation and "supercharge" the publicity team.
Shoebridge: “With strong and successful brands across television, publishing and digital, SWM is one of Australia’s best and smartest content companies and a business with enormous potential."
Seven CMO Charlotte Valente says Shoebridge Knowles Media Group will play crucial role as SWM continues to transform its television, newspaper and digital businesses, and pursue a audience-first content-led growth strategy.
"Their combined strengths will ensure we establish the right structure, strategies and processes to supercharge our team and realise our transformation at pace," she says.
Valente also thanked Julia Lefort for her contribution to the business over the last seven months.
"Julia been a tremendous influence across our team and business and is to be commended for her tenacity and professionalism during her time with us. We wholeheartedly support her as she evaluates her next opportunity," says Valente.
CEO James Warburton has a content-led transformation program for the company, with further cost cutting planned for the current financial year.
In a challenging advertising market, the media group last month posted a full year statutory loss of $162 million with revenue down 14% to $1.23 billion.
Net profit after tax for continuing operations and excluding significant items was $40.8 million, down 66.1%.
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