Natalie Harvey becomes CEO of Mamamia

By AdNews | 7 May 2024
Natalie Harvey.

Mamamia has appointed Natalie Harvey CEO.

Harvey, who moved from Seven in January to become Mamamia's chief revenue officer, will start as chief executive June 1.

She takes over from co-founder Jason Lavigne, who shifts to the role of executive chair.

"I’ve spent several years looking for the right person to be the next CEO of Mamamia and I knew from the first meeting with Nat Harvey that she was the one," said Lavigne.

"With more than 20 years experience on both publisher and media agency sides, she is an exceptionally talented executive who shares the values and vision upon which Mia and I have built Mamamia."

Natalie Harvey said no one understands women like Mamamia.

"We have the greatest opportunity of any publisher in Australia to scale up," she said.

"We have huge reach and unrivalled influence. I am humbled and grateful to be leading the amazing Mamamia team into this next era, and continue to live our purpose of making the world a better place for women and girls.”

Harvey began her career at Seven as the office assistant to the CEO, later transitioning to the agency side with Mediacom. Her career then took her to Brisbane, where she became general manager at UM.

In 2015, she joined Seven West Media in Brisbane, where she created the first combined sales team, uniting Pacific and Seven.

Back to Sydney in October 2017, she took on the role of Sydney sales director, eventually earning a promotion to Network sales director in 2018.

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