National Australia Bank is replacing NAB with JAB across various assets and channels to encourage Australians to get vaccinated against COVID-19.
The campaign will be shown on TV commercials, billboards and online, as well as on signage at grounds for the rest of the AFL finals series.
NAB Chief Operating Officer Les Matheson: “Getting as many Australians vaccinated is key to unlocking greater freedoms and protection for our customers, colleagues, and the community. And as Australia’s leading business bank, we want to champion getting Australia back to business by delivering hope and optimism and supporting the community’s vaccination push.”
NAB CEO Ross McEwan has been a vocal supporter of the national vaccination roll-out. Speaking to the House of Representatives Standing Committee on Economics yesterday, he called for the government to provide more detail on how vaccinated residents would be allowed greater freedoms once Australia hit its 80%t vaccination target.
“This is our light at the end of the tunnel. Our communities need hope. Our businesses need clarity, to plan for the future,” said Mr McEwan, who is fully vaccinated.
European countries have already implemented a vaccine pass, allowing vaccinated people to attend restaurants, sporting events, major concerts and domestic travel.
“Australia needs its own national vaccine pass, providing similar freedoms, ready to launch when we reach 80%,” McEwan said.
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