Myer names new GM of brand and marketing; reveals Q3 results

Sarah Homewood
By Sarah Homewood | 12 May 2016

Myer has named Michael Scott as its new executive general manager of brand and marketing as the business reveals its Q3 results.

In this newly created role, CEO and managing director of the business, Richard Umbers, says Scott will be joining the brand as it goes on a journey to the “New Myer”, adding he will be instrumental in driving its marketing strategy during this change.

Scott has more than 15 years of experience in marketing and brand management across local and international brands including Virgin Australia, McDonald’s Australia, McDonald’s United Kingdom, Coles Myer, Nike, and his own consulting agency which worked with brands including Cycling Australia, Publicis Mojo, and Subaru.

“We’re extremely pleased that Michael will be joining our executive team at this important time on the journey to New Myer, bringing his significant international and retail experience to Myer,” Umbers says.

Scott joins the brand some six months after former Myer marketing boss Tara Lordsmith exited the business. Lordsmith had been with Myer for less than a year after starting in January 2015 and returned to her consultancy Lordsmith&Co.

The news of Scott's appointment comes as part of the businesses Q3 results, with the company reporting that its total Q3 FY2016 sales were up 2.1% to $675.5 million, which is up 3.4% on a comparable store basis.

Year to date total sales are also up 1.9% to $2,470.3 million, which is up 3.3% on a comparable store basis.

“These results build on our first half performance. We believe they further demonstrate that New Myer is moving in the right direction and that our customers are responding well to the New Myer strategy,” Umbers says.

“The entire Myer team remains strongly focused on delivering our strategic priorities. The momentum in the execution of New Myer is continuing with the rollout of a significant number of new and expanded wanted brands and refurbished brand destinations as well as further improvements to customer service."

As well as appointing Scott, Umbers gave former marketing director for the business, Daniel Bracken the new title of chief merchandise and customer officer and deputy CEO.

In this new role Bracken will take on additional responsibility for all aspects of the “New Myer” customer experience and for ensuring the customer perspective is at the forefront of all of our decision-making and execution.

Scott commences his role at Myer on 1 June 2016 and will report to Umbers.

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