mycar.
mycar Tyre & Auto has appointed DO.ANZ as its creative agency of record following a competitive pitch.
The incumbent was TBWA Sydney, who has held the account since the brands launch in 2019.
The appointment will see the independent agency work closely with mycar to support the next phase of the brand’s growth.
mycar head of marketing, Cynthia Fernandez, said the agency’s strategic approach and commitment to solving the broader business challenge set them apart throughout the process.
“Throughout the pitch process, DO.ANZ stood out for the way they brought sharp strategic thinking, ambitious creativity and genuine commercial understanding together," said Fernandez.
"They brought fresh thinking to the brief and showed how their approach could turn creative ideas into positive business outcomes.”
“Their collaborative model and commitment to understanding our business made them a natural fit for mycar, we are excited to be working with DO.”
DO.ANZ partner and managing director, Paul Coles, said the appointment reflected a strong alignment between the two businesses and a shared ambition.
“mycar is an ambitious brand, with a shared belief in creativity as a genuine lever for growth," said Coles.
"That ambition is exactly what made us excited about the partnership. We're looking forward to working with Cynthia and the wider mycar team."
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