Credit: Adcore
Marketing technology agency Adcore has extended and expanded its partnership with Munro Footwear Group through to 2027, widening the scope of services across digital and offline channels.
The agreement adds affiliate marketing, marketing mix modelling and offline media to existing work across search engine marketing and paid social.
It also covers search and generative engine optimisation.
The agency has worked across the retailer’s brands including Williams, Styletread and Midas, since first winning the account in 2024.
Ronit Moll, chief data officer at Adcore, said the renewal reflects the companies’ ongoing collaboration.
“Our collaboration with Munro Footwear Group has been a remarkable journey of innovation and measurable results,” Moll said.
“Extending our partnership through to 2027 reflects the mutual trust and shared vision for driving customer engagement and revenue growth.
“We are particularly excited to expand into Offline Media, bringing a holistic, omnichannel strategy to life.”
Phillip Scala, chief merchandise officer at Munro Footwear Group, said the agency had supported its digital growth.
“Adcore has been instrumental in helping us scale our digital presence while delivering exceptional customer experiences,” she said.
“The decision to continue and deepen this partnership is a testament to the success we’ve achieved together. We look forward to leveraging Adcore’s expertise across SEM, Paid Social, SEO/GEO, Affiliates and MMM to fuel our next phase of growth.”
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