MullenLowe's t-shirts for World Octopus Day

Chris Pash
By Chris Pash | 9 October 2020
 

MullenLowe Group has launched a limited-edition collection of t-shirts, #MLGTees4Seas, for World Octopus Day

All profits will be donated to Plastic Oceans International.

The clothing will be sold exclusively online for eight days October 8. 

Last year for World Octopus Day, MullenLowe Group created a bespoke arcade game, Coral Greef, where players could put their challenger mentality to the test and help our surfing octopus and Sandy the crab remove as much plastic as they could from the ocean.

For every high score shared, MullenLowe Group donated US$5 to Plastic Oceans International so players could make a real contribution to saving our oceans.

The campaign raised more than US$6,000 for the organisation.

 

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