Movers & Shakers: The Trade Desk, PHD, GrowthOps

By AdNews | 24 January 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

The Trade Desk nabs James Bayes
The Trade Desk has appointed James Bayes as general manager of Australia and New Zealand. Based in the Sydney office, Bayes will have a particular focus on deepening partnerships with broadcasters and growing revenue in connected television. He brings nearly 20 years of experience in senior digital, sales leadership, integration and media agency roles in Australia, United Kingdom and the United States. He joins The Trade Desk from Seven West Media where he led all aspects of the company’s digital commercial operations.

PHD names two MDs
PHD Australia has promoted Lucy Formosa Morgan and Stuart Bailey to joint managing directors in Australia. Formosa Morgan was previously chief investment and commercial officer and began at Omnicom Media Group in 2006. Bailey joined OMG in 2012 and in 2017 joined PHD as chief digital officer.

GrowthOps local CEO departs
Jason Polson, CEO of Trimantium GrowthOps Australia and New Zealand, has stepped down from the role after just three months. Polson was appointed CEO following a major shake-up of its executive board and leadership team last year. Prior to his time as CEO, Polson was the group director of creative at AJF Partnership which was acquired by GrowthOps in 2017.

Imagination hires Melbourne CD
Imagination Australia has strengthened its creative team with the addition of Michael Reid as creative director for its Melbourne office. Reid previously served as owner and executive creative director of experience design agency Iconpath. In his 15 years as a multidisciplinary creative director, writer and producer he has created concepts for major events, world expos and attractions for brands including Salesforce, Google, YouTube, Cartoon Network, Lexus and Mercedes-Benz.

MercerBell lures Ogilvy London talent
Customer experience agency MercerBell, part of the Publicis Groupe, has appointed Vaughan Townsend as executive creative director. Townsend replaces agency founder and ECD David Bell. With more than 20 years’ experience, Townsend has worked with global brands such as Land Rover, GSK and Ikea. Starting out in his home country of South Africa, Townsend relocated to the United Kingdom in 1999 to work at agencies including Craik Jones, Tequila and TBWA. He has held leadership roles more recently at M&C Saatchi, LIDA and Ogilvy London.

ACM establishes Victorian sales team
Australian Community Media (ACM) has named its new inhouse Melbourne sales team. Joining from News Corp is Anna Hosking who will lead the group. Kelsey Duncan and Molly Lacey also join the team as account managers.

Isentia’s new head of sales
Isentia has promoted its Queensland state manager Patricia Kavanagh to head of sales for Australia. Kavanagh has spent the past eight years with the business across various roles, including account director and business development manager.  

Visit Sunshine Coast names CMO
Visit Sunshine Coast has named Jo Prothero as its new head of marketing. Prothero previously spent more than seven years at Falls Creek Resort Management, also working across marketing and communication.  

Frank names first CEO
Consumer PR agency Frank has appointed Annalise Brown to the newly created role of CEO. Brown brings 20 years’ experience to the agency. She has previously been managing director at M&C Saatchi’s Hidden Characters, Porter Novelli Sydney, Splendid and Spin Communications.

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