Movers & Shakers: Special, CX Lavender, Keep Left, Outbrain, The Company We Keep

By AdNews | 3 May 2024

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out some of the biggest moves this week.

Special promotes 5 to group creative directors

Special has promoted Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Binder and Egan joined Special in 2020. Under their creative leadership Special won a competitive pitch for Bonds. Gibson and Eberhardt teamed up at Special more than three years ago. Since then, they’ve helped launch Get Almost Almost Anything for Uber Eats, kicked off Kathmandu’s We’re Out There platform, made controversial work for Pepsi Max and helped Virgin Australia bring on wonderful.

M&C Saatchi Sydney GCD Sharon Edmonston departs

M&C Saatchi Sydney group creative director Sharon Edmonston has departed the agency. Edmonston joined M&C Saatchi in 2015 as creative director and was promoted to GCD in February 2023. Her next move is unknown. She was appointed AWARD School's 2024 joint NSW and national school head alongside M&C Saatchi's joint national executive creative director Scott Dettrick. She was also the co-chair of M&C’s Employee Led Women’s Network. 

Dentsu's Danni Wright moves to Mamamia

Independent women’s media brand Mamamia has appointed Danni Wright head of strategy. Wright, chief strategy officer at dentsu's Carat, will lead the strategic product across Mamamia, and Squad, its content marketing
agency. She be part of the sales leadership team and also work closely with content leadership and audience development. 

Boston Consulting’s Kim Verbrugghe appointed chief strategy officer at CX Lavender

Customer experience agency CX Lavender has appointed Kim Verbrugghe chief strategy officer. She will oversee all research, brand, comms and experience planning across the agency, and join CXL’s leadership team. Verbrugghe previously built renowned high-growth strategy departments at independent agency Deepend and Enero Group’s Orchard. 

The Company We Keep hires five

Sensory experience agency The Company We Keep (The CWK) has expanded its team across APAC with five new hires. Joining the ranks of the Sydney team is Andrea Rodriguez as a producer, Caroline Fox Drinkwater as studio manager and new project manager, Noa Friedmann. Supporting the team in Singapore, Charis Peters has been appointed as project director and Jing Ting is the new project coordinator.

Foxtel Media's Chris Oxley moves to Outbrain

Outbrain has appointed Chris Oxley to the newly created role of country manager for Australia, New Zealand and Singapore.  Oxley, with more than 18 years of experience in digital media, will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region. His responsibilities include building and maintaining strategic partnerships, amplifying Outbrain’s value proposition, and managing the sales teams.

Sean Rigby appointed QMS' national trading and partnerships director

QMS has named Sean Rigby as national trading and partnerships director. Rigby departed oOh!media as group revenue director earlier this year and will replace the role left by former GM of trading, John Glynn. He will join QMS in Q4 2024 and will be based in Sydney. With over 20 years’ experience in the out of home industry, including key agency sales roles at JCDecaux and Clear Channel in the UK, the appointment will see Rigby responsible for revenue strategy, analytics, pricing and inventory, business intelligence, revenue reporting and trading partnerships.

TRA hires six across Sydney and Melbourne

Insights and research agency TRA has hired six across its Sydney and Melbourne teams. Account lead Alexandra Fulton, qualitative lead Jemimah Gray and senior qualitative consultant Claire Timmons have joined the team in Melbourne. In Sydney, account lead Nana Kawaura, senior consultant Charlotte Saunders and consultant Sam Stalley have come onboard.

Anthony De Ceglie takes top editorial job at Seven West Media

Seven West Media (SWM) has named Anthony De Ceglie director of news and current affairs and editor-in-chief of Seven West Media. De Ceglie, currently editor-in-chief of The West Australian, The Sunday Times, PerthNow and its suburban newspapers, 19 regional newspapers, recently launched The Nightly digital national newspaper. He will now be responsible for programs including 7NEWS, Sunrise, The Morning Show and 7NEWS Spotlight and

Keep Left promotes strategy team

Independent creative and PR agency Keep Left has revealed a redefined strategy team with several promotions, with the aim of bridging the gap between earned and creative. Strategy director Laura Agricola steps up to lead the team following three years with the agency as a senior brand strategist. She has more than 15 years of experience working for creative agencies, including Saatchi & Saatchi in Australia and Crispin Porter + Bogusky in the US.

Nick Zonnios departs CHEP

Independent Icon Agency appointed Nick Zonnios, a popular communications professional in the advertising agency world, director of consumer. He was most recently director at CHEP PR, and previously served as general manager at Clemenger PR. He will head Icon’s new consumer practice.

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