It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
Optus promotes Melissa Hopkins
Melissa Hopkins has moved up the marketing ranks at Optus from her most recent role, head of consumer marketing, to the newly-created role of vice president, marketing.She first joined Optus in October 2016 as its director of marketing and communications.
GroupM expands Arshan Saha’s APAC role
GroupM, WPP’s media investment group, expanded Arshan Saha’s role to CEO of Xaxis & Specialty Businesses, APAC. Saha was previously CEO of Xaxis APAC. GroupM’s strategy is to consolidate leadership for all data-driven specialty businesses for APAC. Saha will lead GroupM’s data-driven specialty businesses including Xaxis (Programmatic), INCA (Influencer Marketing), Finecast (Addressable TV), Sightline (Addressable Out-of-Home) and Acceleration (Data & Tech Consultancy practice).
Publift boosts staff after strong business
Australia-based publishing monetisation company Publift hired Tristan Blakers as chief technology officer (CTO) and David Bickell as head of operations. CEO of Publift, Colm Dolan says the hires will support the company’s plan to double business over the next year and there are more planned.
Daniel Mitchell makes waves at Wavemaker
Daniel Mitchell joined Wavemaker as People Business Partner to lead Wavemaker’s people-related strategy. Mitchell’s previous role was Human Resources Business Partner at Meat & Livestock Australia (MLA). Mitchell says a drawcard was the media agency’s contribution to wider society.
Brett McKeehan leaves CNN Digital Worldwide for Seven
The Seven Network appointed Brett McKeehan as Head of Digital News, including 7NEWS.com.au. McKeehan returns to Australia from Hong Kong for the role, where he was Director of Asia, CNN Digital Worldwide.
CEO changes at Bastion Insights
Ali Dexter joins Peter Harris as Co-CEO of agile insights consultancy, Bastion Insights. Bastion Insights Founder Dianne Gardiner steps aside from the CEO role, moving to a role as executive director. Harris has been appointed in the Sydey office while Dexter will lead the team in Melbourne.
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