Movers & Shakers: oOh!media, Foxtel, Nine

By AdNews | 15 January 2021

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Cathy O'Connor starts at oOh!media
Cathy O’Connor took over the helm at oOh!media this week. She is the first new leader of the outdoor media group since its founding more than 30 years ago. She becomes CEO after 12 years as CEO of Nova Entertainment Group and five years before that as managing director of DMG Radio. She replaces founding CEO Brendon Cook, who transformed the company from a start-up in the late 1980s to an ASX-listed industry leader. Cook will continue to consult for the company as the economy recovers after a challenging 2020.

Foxtel's new CMO
Foxtel has appointed Hilary Perchard as chief customer, marketing and revenue officer. Perchard joins Foxtel from global interactive entertainment company Activision Blizzard where he was chief revenue officer. He has also previously worked at Fox Networks Group in the US as president for strategy, revenue and marketing, digital and direct-to-consumer. Perchard replaces Kieren Cooney who departed the media business to join TPG Telecom as group executive consumer.

Nine's first national commercial director for radio
Nine has promoted Anthony Smyth to the newly created national role of commercial director for radio. Smyth was previously the network’s director of sales transformation for radio. He joined Nine as part of its acquisition of Macquarie Media in 2019 after spending eight years with the radio company. In his new role, Smyth will focus on “maximising the outcome for radio” and will report to Nine’s director of sales, TV, and radio Richard Hunwick. Smyth’s remit includes working with the executive team to develop and implement strategy. He will work with Hunwick to lead a newly formed internal team bringing together Powered, commerce, trade marketing, research and digital.

M&C Saatchi Sport & Entertainment recruits head of sponsorship
Richie Butterworth has joined M&C Saatchi Sport and Entertainment as head of sponsorship. In his new role, Butterworth will take ownership of clients that span sport and entertainment sponsorship, working in close partnership with head of communications Krystyna Frassetto. Joining from TLA Worldwide, Butterworth most recently acted as general manager, Sydney, leading sponsorship and sports marketing programs for brands such as Woolworths and Ampol. His has 16 years' experience working across agency, rights holder, and brand marketing roles that have incorporated sponsorships and campaigns across Olympic Games, World Cups, and Australia’s leading sporting codes.

Mindshare promotions
Kerry Field has been promoted to chief growth officer at Mindshare. Field, who has been with Mindshare and WPP for more than 25 years, is tasked with driving client and agency growth and business development for Mindshare Australia. Chris Solomon has been promoted to managing director of Mindshare Melbourne to replace her. Solomon joined Mindshare from MediaCom where he was chief digital officer for MediaCom China.

Marcelle Gomez joins iProspect Sydney
Marcelle Gomez has been appointed to the position of general manager for iProspect Sydney. Gomez has more than 20 years' experience in various leadership roles across planning, account management, investment and general agency management. For the past three years she has carried out various consulting projects and contract work with a range of media publishers and agencies including the Seven network. Prior to this she joined IPG Mediabrands, as general manager of Magna. She also spent three years with Initiative Sydney as chief implementation and investment officer before being appointed managing director.

Emotive hires The Monkeys' alumni
Creative agency Emotive has appointed Amanda Alegre as art director. Alegre joins from The Monkeys where she spent more than three years creating campaigns for a wide range of clients including Telstra, Berlei, NRMA Insurance, MLA and UBank. She brings experience working across strategy, creative and social to the team.


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