Movers & Shakers: McCann, Seven, Woolworths Cartology, Bauer

By AdNews | 8 May 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

McCann starts hiring spree
McCann Sydney has appointed Caroline McLaughlin as senior business lead, with more hires to come as the agency prepares for a post coronavirus world. McLaughlin is the former managing director of creative advertising and branding agency DDI Australia. Prior to DDI, McLaughlin worked in management roles for global networks including Clemenger BBDO in Sydney, McCann and Ogilvy & Mather in London and Johannesburg. She has also held board positions at BWM Dentsu, Clemenger BBDO, the International Advertising Association and non-profit, Global Sisters. McCann has more open roles in Sydney and is also on the hunt for an entrepreneurial senior strategy professional, with a strong background in consumer insights, creative strategy and digital.

Seven rolls out redundancies
Seven has begun redundancies in its national sales team, according to industry insiders. Sources say between 40 and 50 people have been made redundant, representing about 25% of the team. Seven declined to comment.

Woolworths' Cartology builds agency sales team
Cartology, Woolworths Group’s retail media business, has added four new senior team members as it builds capability and creates its own agency sales team. Among them is Jessica Hunter, formerly commercial director at the Daily Mail Australia, who starts as head of agency partnerships from June. Other appointments are Steve Geelan as head of product and platform, Jodie Koning as head of marketing and insights and Sean Richardson as senior manager of client strategy.

Bauer cuts Pacific staff
Bauer Media has reportedly axed 60 staff from the newly integrated Pacific Magazine team. The cuts come just days after Bauer completed its $40 million acquisition of Seven West Media’s magazine division, which was delayed as the business faced significant cost-saving measures. According to a report in The Australian newspaper, Bauer cut 60 roles at Pacific and suspended magazines such as InStyle.

Verizon Media promotes
Verizon Media has made two new senior appointments within the Australia and New Zealand market. Luke Burr has been promoted to head of sales for Victoria. Burr joined Verizon Media in June 2017, and has held the role of group sales manager for the last two years. In his new role Burr will be responsible for leading the Melbourne sales team. Alba Marco has also joined the local Verizon Media Ad Platforms team. Marco has transferred within the business from London to Sydney, into the newly created role of senior platform demand partner - exchange and supply. She will be responsible for onboarding premium publishers to the Verizon Media Exchange adding to Verizon Media's owned and operated content marketplace with video, native and display partners.

Carat Melbourne MD departs
Carat Melbourne managing director Joseph Pardillo has departed the Dentsu Aegis Network (DAN) agency after eight and a half years. A DAN spokesperson confirmed he left the agency in February with Carat CEO Sue Squillace overseeing the Melbourne office in the interim before a new managing director is announced. Pardillo joined the agency in 2012 as group business director and worked his way up to the MD role in 2015. Prior to his time at Carat, he has held roles at Seven, Starcom MediaVest Group, Dentsu Mitchell and ZenithOptimedia. It is unclear what Pardillo's next move will be.

Bob Isherwood's new international role
Australian adman Bob Isherwood has joined The One Club for Creativity, the international nonprofit organisation supporting the global creative community, as director of professional development. In the new role, Isherwood will bolster existing club programs such as Creative Leaders Retreats and Executive Creative Summits, and develop a range of global initiatives focused on professional development for creatives at all levels. Isherwood’s creative career spans more than three decades including 22 years at Saatchi & Saatchi, where he served 11 years as the agency’s worldwide creative director and as chair of its worldwide creative board.

Jack Mortlock joins XTD's MOTIO
Jack Mortlock, the former commercial director of Tonic Health Media, has been appointed general manager of XTD's new
specialist media sales company, MOTIO. Adam Cadwallader, managing director of XTD, says Mortlock has a tremendous track record in the place-based media space achieving significant growth of people and business.

Principals appoints insights director
Branding agency Principals has appointed Mary Winter to the role of insights director. Winter, based in Melbourne, joins the business with more than 25 years’ experience in research. Most recently with PUSH Collective, she previously held roles at EY and GfK. Prior to that, she was the chief strategy officer of the STW Group (now WPP AUNZ) and senior vice president group director of strategic services at BBDO New York. The appointment will see Winter contribute to client projects spanning Principals offices in Melbourne, Sydney and Auckland where she will draw on her experience working with clients including Pepsi, Bayer, M&Ms, Guinness, Arnott’s, AGL, ANZ and Blackmores.

Former Vodafone and ARN execs move to Subly
Transcription and translation platform Subly has appointed two senior industry leaders as advisors. Paul Evans is the former global head of media for Vodafone, and Rob Atkinson is the former CEO of Clear Channel, Adshel and ARN. Evans joins with a strong international media and adtech background having headed up media for Xbox, as well as agency leadership roles at Havas in Dubai and Mindshare in China. Atkinson moved to Australia nine years ago with Adshel, after a decade in London with Clear Channel. He was most recently CEO of Australian Radio Network, before leaving last February and now consulting in the UK. 

Donor Republic boosts creative firepower
Full-service fundraising agency Donor Republic has made a major boost to its creative offering, hiring Stuart Ghent as creative director and Sarah Keogh as head of design. Ghent was most recently creative director at Pareto Fundraising. A thirty-year veteran of direct marketing and advertising, he has worked at advertising agencies including The Campaign Palace, Publicis Mojo, Ogilvy & Mather, J. Walter Thompson and has run his own creative agency, serving not-for-profit clients. Keogh comes from her head of design and assistant creative director role at Pareto Fundraising, where she worked for seven and a half years. She brings extensive commercial sector experience having worked in major mainstream agencies including McCann Ericsson Dublin and Nairobi.

Outfit boosts senior team
Brand management platform Outfit has bolstered its senior team, with the addition of former Global Regions’ lead brand manager at Red Hat Andy Fitzsimon. Fitzsimon joins as VP of strategy and innovation, two months after the platform raised almost $20 million. In his new role, Fitzsimon will focus on emerging technologies. “I could have remained at an amazing enterprise company, one of the Forbes top-ranked employers. But there are not many occasions when you encounter a truly transformative idea so close to your heart,” Fitzsimon says. “I felt the value of Outfit first-hand as a customer. I want to share that experience while unlocking an even greater potential.”

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