Movers & Shakers: Bauer, Think TV, Marketo, MCN

By AdNews | 16 September 2016

Adland is full of big moves, so we've compiled the week's worth of promotions, hires and exits all in one place.

Bauer Xcel MD cuts three senior roles

In his first move as managing director of Bauer Xcel, Christian Fricke has culled three senior roles. Fricke, who replaced Carl Hammerschmidt in July, admitted in an email to staff that Bauer had not met its business targets. As a result of this split, the role of audience management director and corporate counsel and head of product are being made redundant, which means Sarla Fernando and Ana Almeida will exit the publisher. The separate video unit will be integrated into the editorial teams. As a result the video manager Dallas Baird's position has been made redundant. Read more here.

Dominic White resurfaces at Think TV

Think TV announced the appointment of former AFR media journalist Dominic White as head of communications and content for the industry body. In his role, White will report to chief executive Kim Portrate. He will manage media relations and create exclusive content to help ThinkTV promote commercial television’s scale and effectiveness.
Think TV’s communications has been handled by Rochelle Burbury from Third Avenue Consulting until this role was filled. She will continue in a consulting and advisory role.

Marketo MD exits, Bill Binch returns

Marketing software firm Marketo's MD Greg Taylor has been replaced by Bill Binch. Taylor had been at the helm for one year. Binch will lead Marketo's activities in Australia and New Zealand and will be responsible for overall business operations across the region. Previously he served as senior vice president, Worldwide SMB Sales, where he was “instrumental in building Marketo”. During his tenure, Marketo’s customer base grew from 27 in 2008 to more than 4,000 in 2016. His new role will assist in expanding the company’s regional presence across both sales and marketing.

MCN strengthens digital sales team

Multi Channel Network (MCN) has promoted Nev Hasan to the role of national digital sales director from his previous role of Sydney digital sales director. Hasan will bring national focus to sales activities for MCN’s growing online, mobile, IPTV and programmatic platforms. He will also be integral in driving MCN’s newest data led mobile advertising initiative, MCN Location. Prior to joining MCN in 2012, Hasan worked in sales and management roles for SMG Red Yahoo!7, Yahoo!, and Ninemsn.

Back in the game - Luke Littlefield

Former Dentsu Aegis Network Australia CEO Luke Littlefield has resurfaced at The Unit Co. The business is a collaboration of entrepreneurs from across Asia that have united to form a firm that delivers services such as consulting over digital transformation, digital marketing, platform implementation and integration, social media, business consulting – and more. In February AdNews revealed the news that after a decade at Dentsu, Littlefield would exit the network - with CEO of Carat Simon Ryan stepping up to replace him. Carat has still not yet announced a new CEO. There is also a media agency CEO gap at OMD Sydney, after Peter Horgan took the top Omnicom job from Leigh Terry.

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