Movember Foundation launches doco series on Instagram

By AdNews | 6 August 2018

The Movember Foundation has launched a documentary series on Instagram’s IGTV to showcase the challenges faced by men living with prostrate and testicular cancer.

In doing so it has become the first charity to launch an exclusive documentaries on Instagram since the social media platform rolled out long-form video through IGTV.

About 5.6 million men globally face life with a prostrate cancer diagnosis – one of the most common forms of cancer – and 330,000 live with testicular cancer.

With improvements to diagnosis rates, more men are surviving but live with serious and sometimes life-altering side effects.

“We created this series to share real life experiences of men that deal with the challenges of prostate and testicular cancer every day, and to share the importance of quality of life with both the Movember community, as well as the larger Instagram network,” Movember Foundation global digital director Jon Akerman said.

“With Instagram’s launch of IGTV to share longer-form content, it is the ideal platform to tell more emotional, engaging stories.”

The first video will feature Alonzo, a man living with prostate cancer treatment side effects including incontinence and erectile dysfunction, and the coaching skills he uses to work through it. A new video will debut daily for five days, creating a series of short films with men sharing their lived experiences with prostate and testicular cancer. 

The series will run on Movember’s Instagram channel.

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