Movember x Ogilvy.
Movember has appointed Ogilvy as its PR agency following a competitive pitch.
The partnership will see Ogilvy PR drive Movember's media presence in Australia through targeted earned media and creative campaigns, influencer engagement, and strategic communications.
"Movember holds a deeply personal significance for me,” said head of consumer PR and influence, James Curtis.
“As a Mo Bro of 13 years, it is a cause I have championed for a long time and one that sits close to my heart.
“The organisation's ability to tackle serious men's health issues in a way that is genuinely unique and culturally resonant is something I have always admired.
“The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we hold with real pride.
"We are excited to bring earned creative and culture-first thinking to Movember and help further amplify the incredible impact they continue to make. I can also say with confidence that 13 years of colleagues putting up with my questionable moustache has finally paid off."
Movember was started in Australia in 2003, by two friends and just 30 ‘Mo Bros’ (someone who grows a moustache during the month of November to raise funds and awareness).
Since then, it has funded more than 1,250 men’s health projects around the world.
“Ogilvy PR was selected for its earned creative credentials, strategic thinking, and deep understanding of the men’s health landscape,” said Movember PR manager, Australia and New Zealand, Louise Fennelly.
“The agency demonstrated a strong ability to develop ideas that generate genuine media and cultural traction, while also showing a genuine passion for our cause and a clear connection to Movember’s mission.
“The appointment marks a significant step in the organisation's ambition to grow awareness, drive participation, and inspire more people to get involved in the movement.
“Ogilvy PR's earned creative thinking, depth of strategic capability, and strong influencer relationships, combined with a genuine commitment to improving men’s health, make the agency the right partner to amplify our mission.
“We look forward to working with them to connect with new audiences, spark meaningful conversations, and build on the incredible momentum Movember has generated globally."
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