Mountain Goat Beer takes on the law via The Monkeys

Maha Obeid
By Maha Obeid | 18 October 2021
Goat Goat & Goat

Mountain Goat Beer has launched fictional law firm Goat Goat & Goat – Attorneys at Law to help with life’s small crises.

The latest venture from Mountain Goat Beer, developed by The Monkeys, part of Accenture interactive, is dishing out compensation to Australians who have suffered some form of injustice, such as Albert Garcia who was compensated $241 after getting a froyo frozen dessert that didn’t have any sprinkles



The promotional campaign, directed by Max Barden from Sweetshop, will feature real Goat Goat & Goat clientele who were brave enough to share their stories of injustice.

The Monkeys chief creative officer, Ant Keogh, says the brewery has widened its scope:

“I’m honoured we could help Mountain Goat brewery widen its scope to encompass the practice of law.”

The national promotion runs from October 18 to December 10 across social, OOH, radio and online.

Mountain Goat Beer marketing manager Marc Slater says the goats were productive during the lockdown.

“With the brewery being closed for most of the year we’ve put the goats to good use,” says Slater.

“Opening a law firm that dishes out cash for minor complaints seemed like a logical next step for the brand.”

The campaign includes a prize offering for customers, encouraging them to “buy a case and plead your case for a chance to win compensation”.

Buy a case of Mountain Goat Beer to enter and explain your plight. There’s $50,000 to claim.


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