Josep Jover, Jacob Newton (on screen); Lucy Bell; Robbie Allen.
Independent agency Motion Sickness has announced a string of new hires across strategy, creative and client service.
Motion Sickness said this follows a strong year of growth and industry recognition including two Cannes Lions Grands Prix, and client wins such as Pizza Hut, Ryman Healthcare and Shine Lawyers.
The strategy team is joined by Robbie Allen as strategy director. His experience spans behaviour change programmes, start-up innovation and global consumer and tech brands.
Previous roles include Clemenger BBDO Wellington and most recently a number of London design and brand agencies where he led strategy and innovation projects for Google, Netflix, Nike and more.
"Motion Sickness feels different," Allen said.
"I've been inspired by and jealous of the ideas that have come out of this place for a long time now, the kind of ambitious, effective, category-breaking work that shifts behaviour, culture and brands. I'm stoked to be a part of building out what we can offer our clients and creating more defining work with this crew."
Creative duo Josep Jover and Jacob Newton reunite, joining from DDB Aotearoa and Saatchi & Saatchi UK respectively.
Jover said Jacob and he have been keeping an eye on Motion Sickness for years.
"Getting the chance to join forces and help make more of that work is incredibly exciting," he said.
Newton said the pull of the homeland, rekindling his creative affair with Josep, and the chance to join a team who are truly at the top of their game proved stronger than any pint of Guinness.
"Looking forward to replacing my homesickness with Motion Sickness," he said.
Lucy Bell also joins as senior account director, bringing experience from her time at DDB Aotearoa working across brands including Goodman Fielder, as well as previous roles in Melbourne and London.
"I've been cheering Motion Sickness on from the sidelines since the very beginning, so joining the team feels like the perfect next chapter," she said.
"The talent and energy here is something else, and now that I'm joining this epic lineup I can't wait to get stuck in and help deliver more genuinely great work."
Motion Sickness will be actively hiring and growing its creative, account and production teams across New Zealand and Australia into 2026.
Motion Sickness head of strategy Hilary Ngan Kee said the agency's growth over the past year has given it the opportunity to bring in some of the best strategic, creative and client service talent from around the world.
"It's exciting to be in a place where we can keep raising the bar for our clients, both existing and new," she said.
"With fresh thinking and a shared ambition, I can't wait to see what alchemy is created next."
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