Digital place-based media company Motio has closed a partnership with PCYC NSW.
MotioPlay displays will initially be installed in about two-thirds of PCYC NSW’s 67 properties to deliver news and information, community messages along with contextually relevant editorial content and advertising to about 88,000 members and visitors to its clubs
“As with all PCYC partnership agreements, this will directly contribute to the delivery and sustainability of our youth programs to build young people’s skills, character and leadership,” said PCYC NSW general manager of fundraising and marketing, Bree Godden.
“It’s these types of corporate partnerships that sustain our youth programs and help ensure we can reinvest back into our communities, supporting young people where it matters most.”
Motio CEO Adam Cadwallader said the agreement would initially see 45 displays installed in the PCYC NSW centres by October next year, with around a third of the play time being dedicated to promoting the club’s programs and community based communication.
“While the displays will be part of the MotioPlay network, through our MotioCreator software, each Club will be able to digitise their poster collateral, becoming more eco-friendly and enabling them to display up to date information relevant to their community on quality screens,” Cadwallader said.
“For brands it will mean that they can reach a strong 14 to 24 year-old audience and the captive parent audience who are users of the facilities by buying PCYC NSW only packages or reach these clubs through our broader MotioPlay offering.”
Once the PCYC rollout is complete, MotioPlay will span nearly 200 displays across key indoor sports and recreation venues, including Australia’s largest indoor sporting environments.
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