Place-based and location intelligence company Motio has closed a four-year deal for the exclusive media and content rights to Australia’s largest medical centre network, IPN.
Over the next six months, Motio will roll out 150 fully networked, digital displays to deliver engaging content for its audiences, centralised communication for the practices and a high quality, trusted environment for brands to advertise at the right time, place and with relevant intent.
A short time ago, shares in Motion were up more than 10% to $0.095.
Motio says IPN’s size, coverage and commitment to patient engagement make it the perfect partner as it continues to develop its audience experience platform.
Adam Cadwallader, CEO of Motio: “We have been working with IPN to integrate with its customer experience model and are now ready to roll out across its extensive group of centres.
"As well as the provision of Health and Information based content, IPN will have direct access to its part of the Motio network to communicate key messaging across the entire group or even down to a single location.
"The Motio Platform allows IPN to communicate up to the minute health information right through to the marketing of allied services available across the IPN network.”
Motio acquired Medical Media in April this year from Swift Media and last year acquired oOh!’s Health & Wellbeing network.
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