Place-based and audience experience media company Motio is now capturing more than three million Australian patients visits to medical centres a month offering its fully digitised waiting room experience.
With an average wait time of 30 minutes, Australians spend a combined 80 million hours a year waiting to consult their GP.
Motio’s new digitised audience experience platform is available to medical centres nationwide, offering high-quality information, communication and entertainment to 3.2 million patients each month.
Motio's data shows that most of that audience are seniors, young mothers with children as well as women with pre-natal and post-natal appointments.
Adam Cadwallader, Motio CEO: “Medical centres and frontline workers have played a crucial role in keeping our communities safe during COVID, and now in the COVID-era, by delivering millions of vaccinations to Australians in an incredibly short time frame,”
“That’s why we’re extremely excited about our patient experience platform, and the role it plays in digitising medical practices that are fast becoming more complex, dynamic environments,”
“With many ultra-sized medical centres already signed up to the platform, which are around five times larger than a standard medical centre, it means we are reaching one in every four people visiting their GP – and we have their attention for a considerable amount of time.”
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